This week on Event ProfsCast Rachel is joined by Dato Loh, CEO of V-Cube Malaysia. V-Cube is now in partnership with Hubilo to bring amazing event technology to events in the APAC region of the globe. Dato was a wealth of information and insight about events in that part of the world, so lets go!
The Highlights
- We want to be aware of the ins-and-outs of event and events planning all over the world. As event professionals, the more we know, the better prepared we are.
- V-Cube is a Japanese company specializing in secure communications technology. V-Cube is a Zoom partner in Asia, and produces and maintains its own virtual event platform. Dato has been CEO at V-Cube’s associate company in Malaysia since 2017. He is also the largest shareholder at V-Cube Malaysia.
- The pivot toward virtual and hybrid events in the last two years can be a stressful thing for CEOs and other company leaders. When Dato needed advanced technology to improve his virtual event support capabilities, Hubilo seemed a natural choice as a partner. Working with Hubilo, V-Cube is able to move far more quickly and less stressfully into that virtual and hybrid space without the long delay and expense of additional platform development
- Beyond sharing technology, Dato points at the sharing of ideas and the meeting of minds when V-Cube partners with Hubilo. An open exchange of ideas and information is not only refreshing, but almost required for all players in our space to move forward and roll with all the changes we’re facing.
- V-Cube focuses on communications in two areas:
- AGM - Annual General Meetings.
- MICE - Meetings, Incentives, Conferences and Exhibitions
- There are approximately 80 events with 100,000 attendees in the pipeline in the APAC region right now. This reprepsents roughly $200 million in business. Two of the most important vertical segments represented in this pipeline are oil & gas, and medical tourism. Dato and V-Cube Malaysia are focused on serving these verticals on both the in-person and hybrid spaces.
- While travel has re-opened in the APAC region, not everyone is going to travel to attend events. As the pandemic winds down, it turns out that the option to attend an event virtually is a very desirable option for many for many reasons. Dato is committed to playing a role in the virtual and hybrid event spaces for exactly this reason.
- Events now have to be planned to accommodate this, so that attendees and potential attendees have the opportunity to design the event experience that works best for them.
- Just because we CAN travel again doesn’t mean we will, so let’s pay attention to that!
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