Welcome to the second half of Rachel’s chat with Dato Loh, CEO of V-Cube Malaysia. V-Cube is now in partnership with Hubilo to bring amazing event technology to events in the APAC region of the globe. Rachel and Dato talked about the state of events and event planning in the APAC region.
The Highlights
- Malaysia has a very vibrant financial sector, so there is a huge demand for product launches and other events, but at the time of recording there were still quite a few travel restrictions in place in the region. This means that V-Cube has been focusing intently on satisfying that need by using virtual and hybrid technologies.
- Even companies that have a physical presence with products you can touch and feel are turning to virtual and hybrid technologies to drive digital product launches and updates.
- As great as virtual and hybrid technologies are, we must acknowledge that there are some products that people want to touch and hold. We can’t reach everyone in every context, at least not now.
- Beyond simply creating virtual spaces for product launches and spaces, as event professionals we can use virtual and hybrid technologies to build communities. People are craving that connection after being isolated for two years. Tapping into that craving allow us to create virtual spaces that go beyond basic product and service showcases, which can satisfy extended needs of both audiences and event organizers and sponsors. Community is a thing in 2022!
- Dato cleverly pointed out the role of golf when it comes to in-person events in his region. While a virtual or hybrid event can’t meet golfing needs, we can examine that need and find ways to drive event technologies toward meeting the issues that lay beneath it. What is it about golfing that event attendees love so much, and how can we move technology closer to addressing that?
- Dato talks about “services on the ground”. Seasoned, local, managed services are virtual in terms of knowing what will work and what might not in a given location. Technology isn’t enough, and it doesn’t exist in a vacuum. People that know the “lay of the land” are important, even in the virtual and hybrid event world.
- “Some things you can plan, but sometimes things happen and you just have to manage them.” Wise words from Dato that most if not all event professionals can identify with!
- Dato works hard to ensure that communication among the team at V-Cube Malaysia is flowing freely. He’s also a huge proponent of constant learning, encouraging his team members to get out and learn something new every day. Relationship building - investing for the long run in strong relationships - is another a cornerstone of Dato’s management philosophy at V-Cube Malaysia.
- By the time you listen to this episode, the partnership between Hubio and V-Cube Malaysia will be in full swing. Dato, his team, and everyone at Hubilo is excited to show you what you can do for you!
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