Tune in as former NFL and Fighting Illini All-American Linebacker, J Leman, joins the CIBL Podcast. J is a realtor, real estate investor, and expert analyst for the Big 10 Network.
J starts the interview by explaining his entrepreneurial background as a kid mowing lawns. He also shares that he was not a highly recruited football player but was able to get noticed at a high school football game played at Memorial Stadium where he recorded 29 tackles. J received an offer to play linebacker for the U of I two days after that game. He goes on to talk about his NFL career and how he started in the real estate business.
J initially entered the real estate business with his brothers at the request of his dad. He later went out on his own and invested in several properties across Central IL. He explains that he did everything wrong on his first attempt at a "flip", but that experience helped him learn and succeed with future opportunities. From there, he began investing in bigger properties.
We talk though J's experience with social media and video marketing. He shares several tips that business owners can use to gain traction in their target market. He has had good results from short-form videos, particularly on YouTube.
J finishes off the podcast by giving us a crash course on the state of the market. He talks about interest rates, property values, and the impact on real estate investors. If you don't learn something from this episode, its your own fault!!
One of our favorite quotes from this interview was, "Date the rate, marry the property."
