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Today we talk about the “Long Shadow of the Pandemic: 2024 and Beyond”. Based off of past experience with pandemics and other traumatic economic events. The post pandemic period won't be until 2024. 

2020-2022 - “Immediate Pandemic Period”

2023-2024 - “Intermediate Pandemic Period”

2024+  “Post-pandemic Period”

Now let's start building an annual plan… here’s 3-Steps to Building Your Annual Plan:

  1. Customer Acquisition, Behavior, Retention & Pricing
  2. COGS Pricing & Supply Chain / Vendors
  3. OpEx Savings

Links mentioned:

https://www.wsj.com/articles/the-long-shadow-of-the-pandemic-2024-and-beyond-11602860214

https://www.wsj.com/articles/global-stock-markets-dow-update-10-19-2020-11603100257

https://www.nytimes.com/2020/10/16/upshot/stimulus-checks-unemployment.html?auth=login-google

https://www.wsj.com/articles/how-apprenticeship-reimagined-vaults-graduates-into-middle-class-11603099801

https://www.google.com/amp/s/www.bloomberg.com/amp/news/articles/2020-10-14/covid-recession-spawning-entrepreneurs-in-u-s-amid-joblessness

https://www.wsj.com/articles/treasury-department-encouraged-banks-to-prioritize-existing-customers-for-ppp-loans-democratic-report-says-11602861336?mod=business_minor_pos4