Small business is more than just the creative journey and feel-good movement of starting something from scratch. Now there is a ton uncertainty. Who will be the next president? Will COVID persist? Will social unrest continue? Will my business be forced to be closed in perpetuity? Will my PPP get forgiven? All of this uncertainty forces us to take a step back and focus on what we really want out of this. What are your goals for 2021? This isn’t any normal year. We can't approach planning as if it is normal.
