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Alan Stern is the Founder and President of Persona Marketing. In this episode, Alan Stern joins us for a repeat performance. He talks about how he has built his business to the point where he is able to leave his record breaking car sales business behind.He offers up a whole host of success principles and talks about creating the vision for his life.Anyone interested in entrepreneurship, career guidance and following your passion will benefit from this phenomenal

session.www.thisisalanstern.com

00:00 Introduction and Sponsors

00:49 Alan Stern's Return

02:21 Alan's Career Transition

03:13 Self-Generating Business

08:33 Redefining Success

07:43 Metrics for Transition

11:12 The Decision to Leave

16:02 Personal Life Changes

17:40 The Importance of Personal Branding

22:05 The HEAT Method for Engagement

24:55 Combining Sales, Marketing, and Design

30:29 Do It Yourself Marketing Alliance

31:50 Creating Effective Microsites

35:13 Managing Entrepreneurial Schedules

36:18 Podcast Engagement

36:27 Manifesting Success

36:56 Identifying Market Problems

37:10 Persona Marketing Vision

39:04 Goals and Metrics

39:43 Future Vision for Persona Marketing

42:30 Balancing Entrepreneurial Life

44:30 Using ADHD as a Strength

46:01 Skill Development through Experimentation

47:10 Investing in Personal Growth

48:02 Closing Remarks

People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.

Our Success Series covers principles of success to help your thrive!

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