“The person who is the best prepared and the most knowledgeable makes the most money” – Eugene Schwartz.
Here are Eugene’s Eight Great Rules of Marketing.
1. Be the best listener you have ever met.
2. Work extremely intensely, in spurts.
3. Never “create”, know the product to the core and combine the details in new ways.
4. Write to the chimpanzee brain – simply and directly.
5. Channel demand – never sell.
6. Think about what your product “does”, not “is” – and demonstrate this.
7. Make gratification instantaneous.
8. Failing often, and testing big differences, show you are trying hard!
P.S: If you'd like help and or support with any part of mastering Business or Marketing, then please do get in touch bit.ly/nwgdiary
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Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency
We take the pain and frustration out of Building your Business. Simply put, we help you work on all things Business and Marketing Mastery to get more Growth, Profitability and Cash in the Bank.
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