I did a post talking about the Customer Avatar, well, I actually did a rant, particularly on LinkedIn. Here I discuss why you need to know and understand your customers.
My original LinkedIn post texts....
Post One...
***Rant Alert***
For all the people out there saying don't bother with your customer avatar, persona, ideal prospect, I say absolute bollocks to you.
I've seen loads of comments recently, one on a magazine "stop obsessing about your ideal customer" - No! Obsess about your ideal customer, know them better than they know themselves, just like you should know your products like no one else.
"The relentless pursuit of mass will make you boring, mass means average, it leads to compromise and generalisations. Begin with the smallest viable market, what's the minimum number you would need to make it worth your while" - Seth Godin
Carve out your Niche, listen to them, listen to their frustrations, be market driven not marketing driven.
Don't be one of the billions of whispers in a sea of voices, choose who you serve, it leads to growth.
#Entrepreneurship #NewWayGrowth #DigitalMarketing #SocialMedia #ukmfg
PS: if you need support in choosing who you serve don't hesitate to send me a message or connect.
Post Two...
Customer Avatar - Follow up from my rant 😁
- Customer Avatar is a key fundamental
- Look at what they feel
- What’s their Average Day
- Status
- Their Frustrations, Fears, Wants and Aspirations
Psychographics
- Influencers they follow
- Interests
- Software They Use
- Publications
- Authors
- Groups They belong too
- Magazines
- Conferences
- Websites
This builds into getting to grips with your Market, Message and Media.
PS: if you need a helping hand in building this let me know and additionally you can download our CV Exercise here - https://bit.ly/nwgcusav
