Jeremy Stern is the founder and CEO of PromoVeritas – the European leader in promotional compliance. With an extensive marketing career – as European Promotions Director of Coca-Cola, European Marketing Director of Sega Games and other senior roles – Stern identified a clear gap between creative agencies working on brilliant ideas, and their clients who wanted to keep on the right side of the laws, codes and the consumer and to protect their budgets and reputations. In 2002 PromoVeritas was born with the simple aim of making sure that the back end of a promotional campaign is run as professionally as the advertising and marcomms, the front end.
PromoVeritas make sure that winners of prize draws are selected randomly and securely, all entrants to competitions are judged properly, and ‘golden tickets’ and codes for instant win Willy Wonka type promotions are fairly and securely distributed. The company has now grown in both scope and geography: overseeing TV voting, running campaigns in over 70 countries for hundreds of clients & brands, employing a team of more than 30 (lawyers, project specialists and client managers) and protecting thousands of promotions every year. Stern is an expert on all aspects of promotional compliance and the costly mistakes that others have made. His motto is ‘Run it Right’, and he is passionate about ensuring that brands avoid errors that will result in tighter regulation and government intervention (as exists in many other countries).
Stern is also the man behind all those TV shows that say ‘….and the votes have been independently verified …’ and award-winning campaigns such as Cadbury’s Hunt the White Egg or Dairylea Does Your Pack Moo.
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