In this episode of Growing in the Green Industry, we welcome Beth Berry, Vice President of Turf and Ornamental Sales with Advanced Turf Solutions. Beth is a seasoned green industry executive with more than two decades of experience leading marketing, sales, business development, partner integration and customer support teams. During this podcast, she shares her perspective on how to embrace technology in an industry that is slow to adapt to change. Beth touches on the importance of networking, taking chances for career challenges and knowing your audience. This episode is hosted by Miles Kuperus, System Architect at Include Software, Brett Lemcke, VP at R.M. Landscape, Luke Melograno, Production Coordinator at Mariani Landscape, and Macey Wollenberg, Branch Manager at LandCare.