In this episode of Growing in the Green Industry, we welcome Brandon Sheppard, Weed Man Multiunit Franchise Owner and Sub Franchisor, and Lisa Stryker, NALP VP of Communications and Marketing. As we kick-off National Lawn Care Month (NLCM), the hosts and guests discuss the history and importance of NLCM, the current focus on how healthy lawns fight climate change, and the benefits that lawn care and landscaping companies get when they help educate the end user, along with the tools NALP has available to help with this teaching process. This episode is hosted by Neal Glatt, Managing Partner of GrowTheBench, Miles Kuperus, System Architect at Include Software, Brett Lemcke, VP of R.M. Landscape, and Luke Melograno, Production Coordinator at Mariani Landscape.