(Watch the video version here: https://youtu.be/AUk3bCtYOwE ). In 2020, people are using the word "funnel" in reference to landing pages, email campaigns, advertisements, sales strategy, and everything in between! It's causing a lot of confusion for business owners and new marketers alike...
Since Russell Brunson founded his software company Clickfunnels, the term "marketing funnel" or "sales funnel" has become overly used, and somewhat confusing to many people.
So the question remains, what is a marketing funnel? What is a sales funnel? What is an advertising funnel? And are they all even the same thing?
In today's video, Wayne Veldsman walks you through the simple process of what the heck a funnel even is and how to utilize it to grow your business.
In this short video, Wayne will walk you through the overall concept and purpose of a "funnel" as well as give a tangible example and strategy that you can implement into your own business today.
So how does a "funnel" work? The whole purpose is to convert people from a stranger into a client (Cold to Customer)
The process (top of funnel to bottom):
1) Awareness (cold) - people who do not know you or have ever heard of you.
2) Consideration (warm) - people who have heard of you but don't know/like/trust you yet.
3) Interest (Hot) - people who know and trust you and are thinking about buying from you.
4) Conversion (Customer) - people who now know/like/trust you and thus buy from you.
The methods that you use to take people down the funnel journey is up to you, and those methods (advertisements, emails, landing pages, phone calls, etc.) are the individual parts that actually make up your funnel.
Watch the video above for an exact strategy and example that you can implement today.
Want more help?
Text, call or email me today!
Best,
Wayne Veldsman
540-819-3929
wayneveldsman101@gmail.com
https://www.wayneveldsman.com/go
