Copywriting is an integral aspect of content marketing, but being a pro in one doesn’t necessarily mean that you automatically have the other one figured out. In this episode, our host, Tolu, discusses what makes copywriting different from content marketing and how you can make the most of both marketing tools.
He goes down to the basics by explaining what both mean while giving live examples of different copywriting scripts, the different clients each attracts, and the effect this will have on building your brand in the long term. He also talks about the types of copywriting and the most effective type in his professional opinion. He shares tips for effective copywriting for websites and social media and how to craft copywriting headlines.
He shares some insight on how to select a copywriter for your business, the effect of combining copywriting and content marketing in building your brand, and how he combines years of experience in copywriting and content marketing to seamlessly deliver outstanding results for the brands he works with.
