This week, we’re sharing our conversation with Katie Douglas, founder of Running Wylder, designer, and lifelong athlete who found her way to running through a love of movement and community. From growing up in a family of runners to working at Lululemon, she’s always followed her instincts—even when that meant taking a leap into something new. In this episode, we dive into her journey from fashion to founder, the lessons she’s learned along the way, and how Running Wylder is so much more than just a run store.
Some highlights from our conversation:
🏀 How basketball drills made her fall in love with running
🤝 Why high school cross-country felt different than other sports
🏃♀️ How running a marathon for college PE changed her perspective on the sport
🌎 How living in Vancouver and working at Lululemon made running a bigger part of her life
💡 How Lululemon showed her the power of aligning personal values with a company’s mission
🛍️ From considering her own brand to starting a running store, and the moment she knew it was time
🌟 Sourcing unique brands and why fashion matters in sports
🏡 How she manifested Running Wylder–even down to the exact location!
🎨 How her lifelong love of fashion, magazines, and creativity still influences her today
❤️🔥 What it means to build a space that prioritizes women and is inviting to all
Check out Running Wylder and join one of their community runs. Follow Running Wylder on Instagram
You can find us on Instagram and Twitter @runnersofthebay
Check out our website www.runnersofthebay.com and send us an e-mail at runnersofthebay@gmail.com.
Music is California by The Spectacular Fantastic.
Mixing and editing by Brian Walters at Singletrack Sound.
