A lot of business brands do it, but have you ever thought about creating a personal mission statement or possibly one that encompasses your family? Defining a mission statement and your core values can lead you through tough and uncertain times. In this episode, Coach Tony discusses how having a personal mission statement and defining your core values can provide you with guidance, and influence your words and actions. The goal is not to influence others, it's to influence yourself to become the best version you can be. If as a byproduct your mission statement helps others too, it's a bonus.