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Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives.

Listen to the end for some insights into Britney Spears's sad and weird situation.

• Ads Based On User-Generated Content Receive Four Times Higher Click-Through Rates And A 50% Drop In Cost-Per-Click Compared To Average Ads
• Mistake #1 - Not setting performance goals for UGC campaigns
• Mistake #2 -  Not setting clear expectations and content direction (a sure-fire way to have you scratching your head when you receive footage)
• Mistake #3 - #5 Underestimating Time And Effort Needed To Source Good UGC
• #freebritney saves the day

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