Jim Semick "We interviewed more than 30 product managers before we wrote a single line of code. I recommend startups begin by interviewing at least 10 prospective customers to understand the problems their specific market is facing. In those interviews, you may not even talk about your product. In fact, you shouldn’t. You’re not pitching a product at this stage. You’re simply trying to understand a day in the life of your customer."
Jim Semick is the co-founder and Chief Strategist of ProductPlan. Previously, Jim was part of the founding team at AppFolio. He also helped launch GoToMeeting, GoToMyPC, and GoToWebinar. Jim is a sought-after speaker, and writes about product management, business models, and entrepreneurship.
