Jeff @jeffbratton is founder of Cascine Records. I'm gonna call it New York's Cascine Records. Because in my mind, Cascine's ten years moving through and shaping NYC's independent music community will dictate their next chapter, even if it's in East LA where all the cool kids seem to be today. Jeff is part of what I'd consider the first kinda label collective. Not formal in any way. But we talk about it, there's a squad of indie labels that came out of NYC around the same time that all helped each other out. This wasn't a time marked by competition in signings, as he tells one story, it was actually the opposite, where labels would suggest projects for each other. These labels all just kinda have their flavor, and the infrastructure takes shape around that. And when you're in it, you understand that artists fit how they fit. It's very different from the music industry that people hear about. So this was a pleasure to go deep. Next episode is one of Jeff's artists also.
