Lauren @lapresmidi is New York based Editor of the Business of Fashion @bof, IMHO the most important fashion industry publication. I've been reading/following Lauren for a while. She was really influential and informative when I put my brand together. The sharing of information is so important. Fashion and music have forever been industries where skills, language, codes, processes, the whole system, gets hidden behind walls, only shared with those that people in special positions deem special. Lauren's work demystifies that and shares it with all. So without going to Central Saint Martins, you can learn the trade. I love the merging of art and craft in her writing, such that we can really understand the full spectrum of what goes into the clothes we love. I always like to speak about 'fashion' as clothes. When reading Vogue, it's fashion. On BoF, it's clothes. Fashion is a part of clothes, sure. But the clothes are the focus. What comes of them, what they do, is studied, but always in respect to the backtracking that someone made them. I love that. Sponsored by @genusee_official get 20% off with code TEAWITHSG www.genusee.com
