What makes a business customer centric? 
For starters, it’s refreshing to see brands FIRST identify what customers want and then build a business around those needs while others build a business and THEN search for clients who are a good fit.
Today on the podcast, Lola Priego, Founder of Base, an at-home lab test and app that pinpoints the root cause of what’s actually going on with your body- shares with us the foundation and future of her business.

In this episode Lola dives into:
 The elimination of the middleman in business
 The elimination of the middleman in business
 Learnings from her time at Facebook and Amazon, which she applied towards Base
 Learnings from her time at Facebook and Amazon, which she applied towards Base
 Fulfilling her personal mission
 Fulfilling her personal mission
 Helping people to decipher data in a way that’s actionable, not overwhelming
 Helping people to decipher data in a way that’s actionable, not overwhelming
And much, much more.
 ️
️  ️
️  ️
️  ️
️  ️
️
Does The Business Side of Fitness podcast bring you value?
Please rate, review and share it! This helps the success and continuation of the show.
 ️
️  ️
️  ️
️  ️
️  ️
️
Connect with Vanessa on LinkedIn!
Have a question or want to learn more about Vanessa’s consulting work? Drop us a line hello@vanessaseveriano.com