Do you ever wonder if we make health more complicated and intimidating than it needs to be?
It’s possible to sleep well without tracking sleep cycles….
We can nourish our bodies properly without tracking macros….
The list goes on.
Today on The Business Side of Fitness, I sit with Jeff Rosga, Co-Founder & President of Outfit Training to discuss the role of tech in our lives and in his business.
Jeff shares his detailed thoughts on:
- The changes he’s seen in the fitness industry over the last 25+ years
- Liberating fit pros through opportunities that empower them to generate personal net worth (finally, an exit strategy for fit pros!!)
- Learnings from his 18 years at Life Time
- Meeting and partnering with Randy Hetrick (you’ve probably heard of him)
- Merging high & low tech to lower the barrier of entry into fitness
Plus lots more!
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry.
Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Jeff Rosga is a results-orientated leader with over 25 years in the fitness industry, most recently serving almost two decades at Life Time. Jeff has a proven history of building successful products and training experiences through a combination of innovative vision, strategic execution and strong business acumen. His track record of success included operating multiple business units for Life Time in fitness, training and education, product and program development, and finally founding the educational training entity Life Time Academy. He is considered an industry thought leader and recently partnered and launched OutFit with Randy Hetrick, the founder of TRX. His drive for a career in the health and fitness space began as a collegiate athlete and Academic All-American at the University of Minnesota, while earning his BS degree in Business Management and Entrepreneurship from the Carlson School of Management
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Learn more about Outfit here: https://www.outfittraining.com/
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