Mark McTavish began his career in the craft beverage industry at the age of 19 opening one of the first craft bars in Canada in 2003, after helping to pioneer the craft beer industry in Canada, Mark followed his other passion and build a successful career in the commercial fitness business with a focus on product design and brand development. Mark spent nearly a decade working with fitness professionals across North America. Mark's career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet, a convergence of two industries that he had previously seemed an impossible pairing,
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