🎙 Podcast with Michael Pedersen and Pete Laverick, CEO & Founder at Incline Gaming Marketing Inc.
🚨 Prepare for an unforgettable journey in this mind-bending episode of the iGaming NEXT podcast!
🎧 Pete is an iGaming veteran with 27 years of experience under his belt, based on the Westcoast working with US marketing on a daily basis. What are the current CPA and LTV levels, how do they differ between sports-betting and casino, bonusing and bonus abuse, MarTech and its importance are just some of the topics in this pod and Pete gives us his predictions of how the US marketing world will unfold over the next 24 months.
⏰ Timestamps:
00:00 - Introduction of Pete Laverick
07:15 - How is the marketing landscape in the US right now
13:07 - Average CPA for sports betting & casino in the US
16:05 - What is the state of the bonus spend
22:25 - How different are the products in the US from Europe
30:22 - The current state of the technology compared to Europe
36:47 - The road from the land-based casino to the online
42:00 - How to bring a younger demographic into the casino
44:44 - Predictions from Pete’s side about the US market
50:00 - How to achieve success for a small casino in the US
54:20 - Top 3 tips for operators & marketers when entering the US
1:00:05 - Bonus question
💼 ABOUT Pete Laverick:
Pete has more than 25 years experience of successfully leading marketing teams in online gaming. As one of the most experienced real money gaming marketing executives, he relocated to the US in 2010 to focus on the North American market. Pete brings experience from BetVictor, IGT, BetAmerica, Aristocrat and PlayStudios.
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This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
