In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet.
The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user actions. Kekeli shares insights on the industry's competitive nature, guerrilla marketing use, and how his team uses QR codes and promo codes for better tracking.
The episode also explores the role of social media influencers, the challenges of complying with digital ad policies, and future trends including the potential impact of AI on sports betting.
This episode is packed with valuable tips for budding digital marketers.
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