In this episode of Colours of Social Media, Kofi Fosu ( @kayohefayeYT ) —founder of @hyperactive_gh —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.
🎙️ We talk about:
If you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.
Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboy
Follow Kofi on X : https://x.com/_kayohefaye
Instagram: https://instagram.com/kayohefaye
All about Riot Radio: https://www.instagram.com/_riotradio/
HyperActive on YouTube: @hyperactive_gh
Kofi Fosu on YouTube: @kayohefayeYT
HyperActive on X: https://x.com/hyperactive_gh
Chapters
00:00 Introduction
02:14 Who is Kofi Fosu
10:02 How has the Digital Marketing Scene evolved
15:02 Trends that are trending in Ghana
18:05 Why Enoch opened up to call for more Guest
18:35 What School Didn't Teach Kofi
21:17 Memorable Campaigns run by hyperActive
26:45 Mistakes, Mistakes and Mistakes
29:01 Skills need for Digital Marketing noobs
38:34 How to Up your Personal Brand in order to get more opportunities
41:48 What's the Future of Digital Marketing in Ghana
46:05 Kofi's Current Exploration
49:38 Advice Kofi wished he had received before starting hyperActive Digital
51:51 Thank yous
