In this episode we are talking to Glen who represents LaLiga in Australia and New Zealand. At MATE we have chosen sport and in-particular football to align our brand too as we want ‘passionate fans’ as our customers and football has some of the most passionate fans in the world. LaLiga is the pinnacle showcase around the world for football lovers, with the likes of Real Madrid and Barcelona playing in the LaLiga, the power of its brand and presence globally is growing day by day.
Some of the brand statements around LaLiga is, “Its not football, its LaLiga” and that “LaLiga is more than just football”. At MATE we really resonate with this as we see ourselves as a “customer happiness business” that happens to sell telco products. We truly believe a business needs to have more substance then just the service they sell and this is why the LaLiga story is a must for everyone to hear.
You can stay up to date with the LaLiga at www.laliga.com or watch your favourite team on beIN sports in Australia.
You can learn more about Mate internet and mobile plans at www.LetsBeMates.com.au.
Subscribe to hear the latest episode each week on Youtube, Apple Podcasts, Spotify, Google Podcasts or your favourite podcast player
