Description

In this week’s episode we are talking to a brand that has built a cult following in the sports space.

At MATE we have partly aligned our brand to sport for a bunch of reasons such as:

• Competitive spirit – being the underdog and needing to fight hard to win in the telco industry
• Building fans – just like fans of sporting teams, we need to build fans of MATE also that keep us honest and ensure we continue to deliver what we say we are going to do
• Inspiration – every sports fan, no matter what sport, there is a person, event or moment that inspires us all – we want to make sure we inspire as a telco.

A brand that we have become great friends with are the team at UFC. Peter joins us from the UFC Australia and New Zealand team.

You can find out more about the UFC business as well as their Fight Pass at www.UFC.com

You can learn more about Mate internet and mobile plans at www.LetsBeMates.com.au.

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