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In this episode, we welcome Deborah Mattinson, author of 'Beyond the Red Wall: Why Labour Lost, How the Conservatives Won and What Will Happen Next?'

In conversation with MEI Co-Director Tim Bale, she discusses the importance of focus groups in understanding public opinion, the motives of those voters in the North of England who deserted Labour for the Tories in 2019, and what the parties need to do either to win them back or keep hold of them.