Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
- Why you shouldn’t chase seniority
- Building from DTC to retail
- The power of design for Sneak
- Satanic cults for marketing activations
- Building a brand around gaming culture
- Finding the sweet spot between nerd culture and popular culture
- The creative pressure to stay true to the brand heritage
- The impact of price promotion on brand
- Building communities for marketing while not “selling out”
Full show notes, including contact details and a transcript can be found here on the show page.
