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Life is a series of negotiations. We are constantly negotiating, persuading, and discussing with our friends, family, and colleagues in order to get what we want and the outcome we desire. In February's book-review-focused episode, Scott and Cade highlight that has helped them increase their income by hundreds of thousands of dollars - Never Split the Difference by Chris Voss. Focusing on negotiation, persuasion, and emotional intelligence tactics, ex-FBI hostage negotiator Chris Voss focuses on nine effective principles to help you be more persuasive in all aspects of life. This is an episode [and book] that you are not going to want to miss.

Buy "Never Split the Difference" here: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=sr_1_1?keywords=never+split+the+difference&qid=1644463165&sprefix=never+spl%2Caps%2C331&sr=8-1