Lincoln Parks with Webmobilefusion teaches us the basics on getting more attention through your website. Learn what you need to be doing to rank higher on google and be more visible to your clients.
1.Crawlable Accessible URL's (robots.txt)
2.Google Webmaster tools / Bing Webmaster tools
3.Keyword Research
4.Investigate SERP to determine what Google ranks high. (intent, content types)
5.Publish compelling Title tags, and Meta descriptions
6.Use Rich Snippets and Schema markup to enhance content
7.Optimize the pages for speed (AMP Yoast SEO) / Yoast SEO for Wordpress
8.Start a Podcast / Share pertinent Content
9.Optimize local citations on the website
10.Use SSL https
11.Use Videos
12.User Experience (Navigation on the website)