Neima Abdulahi and Brii Renee of The Appeal: Unfiltered, sit down with world-renowned producer Zaytoven to talk all things music, hip-hop culture, and fatherhood. Zaytoven touches on what it takes to catch his ear for new artist and how his kids influence his scouting process. He explains the impact his spirituality and church upbringing has had on his career and collaborations.
Zaytoven tells The Appeal: Unfiltered, the recipe to making a Hit record. He expands on the legendary So Icy collaboration between Gucci Mane and Jeezy, and even how their beef began over the song. He also takes us through the relationship he has with Gucci Mane on a personal level and how it’s been witnessing his growth from the inside.
