At one time, storytelling was at the center of every tribe and culture. It strengthened relationships between people, connected them to their past, present and future, and cultivated pride in one’s place.
Stories provided strength and structure and a knowledge that “These are my people.”
But aided in part by the immensity of the internet and the saturation of social media, we’ve exchanged local stories for national and international distractions.
We’ve traded people for pixels.
We’ve weakened OUR places by knowing each other less, exchanging an increasingly more virtual existence for increasingly less local lives.
But we can fight fire with fire.
In this webinar, we'll talk about why our places need humans and their stories at the center of place-based marketing as well as introduce a simple and no-experience storytelling process that can cultivate pride and create new connections in our places.
Please, take some time to give this a listen and visit the Down Town Happy Hour Facebook page for the full video.
