Are you struggling to add DEPTH to your posts and info?
Coaches and consultants - this one is for you, if you want to share your expertise, advice and insights to attract potential clients.
DIG DEEPER.
I used to be as brief as possible in my posts. I guess I thought the shorter I was, the less someone could be critical of what I was writing. I used to be so fearful of posting. Not anymore!
But now, as a Content Coach, my 3 secrets to adding depth is:
1️⃣ Add something PERSONAL, like 2-3 sentences to share a story, an analogy or an example. This helps to create a connection with the audience.
2️⃣ Share WHY this post is important and it’s relevance. This helps to set the context of the post.
3️⃣ Write WHO would benefit from your post. This helps to target your audience. People will only buy from you if they trust you.
