Brooke began her career at the head office of The Hudson’s Bay Company in the Marketing and Events department. Over four years Brooke combined retail experience with music, beauty, and pop culture by working on brand launches for celebrities such as Justin Timberlake, Kim Kardashian, and Fergie.
A fan-first, Brooke’s introduction to the music industry came as a festivalgoer starting at Boots and Hearts 2012. She quickly fell in love with discovering new artists, the heart-warming emotions that come from a community of fans, and the lifestyle cultivated by a five-day camping event. Brooke officially joined the Republic Live team in 2016, bringing her five-year BootsLife experience and passion for country music to the festival.
In 2018, she moved on to developing new brands for the company, including the Big Sky Festival. Brooke also acted as marketing lead for the company’s largest event to date, Canada Rocks with The Rolling Stones. Most recently, Brooke has expanded her role at Republic Live into talent buying for both the 2020 and 2021 Boots and Hearts Music Festival.
If you can’t find Brooke at a country concert, you’ll find her talking to Boots and Hearts fans across Ontario with the many brand activations the festival continues to host. One thing is for sure: when it comes to the country music experience, Brooke is the number one fan!