Pat Dubois is the Program Director & Morning Show Host at CKBL-FM (92.9 The Bull) in Saskatoon,
Saskatchewan.
Born with radio in his blood thanks to his father, Vic Dubois, being a veteran broadcaster with over 50
years in the industry, Pat started his radio career at the age of 17, and what started off as a paycheque
quickly evolved into a passion. Beginning as a “gopher”, Pat spent his early days operating sports
broadcasts, setting up live-on-locations, and fetching coffee for the announcers. He then spent a few
years in the production department before making his on-air debut in 2007 as the evening/weekend
host for the recently launched CKBL-FM (92.9 The Bull). In the following years he advanced as an on-air
personality before becoming the morning show host in 2010, a show he still hosts to this day. He made
his initial mark on the larger Canadian country music industry at that time as well, becoming the music
director for CKBL at the age of 23 years old.
With Saskatoon Media Group (CKBL-FM’s parent company) being one of the last truly independent
major market radio companies in Canada, Pat was given the rare opportunity to take the station in a
bold new direction from a musical standpoint. An early believer in the advancing power and influence of
social media, and being encouraged to take risks and “step outside the box”, he used his unique position
to turn The Bull into a bit of an anomaly as far as major market country FM’s go. From fast paced CHR
style imaging, to live country DJ mixshows, to digging through albums in order to find the songs that “fit”
regardless of whether or not they were singles, his unorthodox style began to garner the station a very
enthusiastic following through the early 2010’s.
A two time SCMA winner for Music Director of the Year, and a two time nominee for Music Director of
the Year at the CCMA’s, Pat had clearly found his groove. Additionally, his early, intense focus on social
media began to pay off as CKBL became known for its powerhouse online following. The combination of
local content, unique contesting, and engaging topics that never shied away from controversy quickly
made CKBL the most followed country music radio station in Canada on social media, an honour it
enjoys to this day.
Pat was named Program Director in late 2015, and in early 2016, rebranded CKBL as “Your Country
Station”. A brand he had been quietly designing for the previous few years, and a brand he still fine
tuning to this day. Since then, the station has won 5 straight “Major Market Radio Station of the Year”
awards at the SCMA’s, and continues to grow using a combination of engaging, topical content, and a
hyper focus on what matters the most… the music.
