Dale Peters brings over 30 years of experience in the music business to projects. Confident. Creative. Authentic. Knowledgeable. Eccentric. Straight forward. Strong. Passionate. Not fully filtered. Genuine and honest. Dale is an original.
Artist Highlights:
Kermit the Frog, Aretha Franklin, Kenny G, Foo Fighters, Whitney Houston, Puff Daddy, Notorious B.I.G., Alan Jackson, Martina McBride, NSYNC, Backstreet Boys, Christina Aguilar, Brittney Spears (bitch), Dave Matthews Band, Pink, Shawn Desmond, to name a few. Kermit and Dave Matthews were my favorites.
History:
1980-84 Worked in a record store selling albums, cassettes, 8 tracks
and stereo's in Calgary, Alta.
1984-85 RCA Canada acquired Arista Records. Both became BMG
Music Canada that same year.
1984-87 RCA Canada hired me to sell albums, cassettes, laser discs
and CD's(new to the market) to record stores for Alberta,
Saskatchewan.
1987-90 Moved into promotion for B.C.,Alberta, Saskatchewan,
Manitoba.
1990 Moved from Calgary to Toronto to work at BMG head office.
Radio promotion continued for Ontario.
1990-97 Radio, MuchMusic, MuchMoreMusic, artist branding, marketing
in Toronto.
1997-2004 Pivoted into AnR, publishing, company branding.
2004 Packaged out as Vivendi (Sony) took over BMG.
2005-2021 Dale Speaking-Radio tracking from the
shores of Lake Erie, Canadian side.
2019 forwards a Strategic Marketing
section of Dale Speaking was added on the list. This
gives the client a full service company to takes care
of subscriptions, social advertising, radio, social media, DSP's
PR, AnR.