Greg Adams is the founder and owner of LakeTown Ranch and hosts many music events, including the annual Sunfest country music festival. Through activities like the Sunfest Country Music Festival, Greg Adams has brought new recognition and prosperity to the Lake Cowichan region while contributing to regional economic development. Laketown Ranch has evolved into a major destination that attracts over 10,000 people for Sunfest, featuring some of the biggest names in country music.