Atlanta based artist LoLo stops by the show this week to give our listeners a new perspective on the importance of the modern day release strategy! Having dropped his latest work the album titled “Taurus” earlier this year he talks about how he’s continued to push and promote the project through different visuals, remixes and other content pieces months later as opposed to moving on to another release immediately. He describes being led down the creative path of crafting a full album and what it’s meant to him to see the process through at each step both creatively and conceptually. If you’re an artist looking to learn more about the different methods of self promotion this is definitely one you’ll wanna hear. We thank LoLo again for his time and are thrilled to see what else he has coming from the “Taurus” era before his next phase of music begins!
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