Description

Casey Mank shares her journey from being an English major to starting her own company that focuses on workplace writing and communication coaching. She discusses the challenges and opportunities she encountered along the way, including teaching English in Thailand and working with generative AI programs. Casey emphasizes the importance of clear and effective communication in the workplace and offers advice for women entrepreneurs. She also highlights the value of mentors and recommends books on communication and messaging.

Takeaways

• English and humanities majors have various career paths beyond teaching, including professional writing and communication coaching.
• Generative AI programs can assist with writing, but human editing and direction are still essential for producing high-quality content.
• Research and asking for help from experienced individuals are crucial when starting a business.
• Effective communication involves considering the audience's needs and providing actionable information.
• Mentors play a significant role in providing guidance and support for personal and professional growth.

Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, The Leukemia & Lymphoma Society, the PR Society of America, the US Department
of Agriculture, and many more.  Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be
Awesome at Your Job podcast. Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown
University’s School of Nursing.