Stacey Hall, a 5x #1 Global Best-Selling Author, shares her journey from journalism to marketing to sales strategy. She emphasizes the importance of alignment in sales and the building of relationships. Hall believes that true sales can only be done person to person and requires a point of alignment between the buyer and the seller. She also discusses the concept of comfort zones and how they play a role in sales. Hall's selling tactics can be applied to various industries and involve four steps: getting in alignment with oneself, aligning what is being sold with one's comfort zone, understanding the audience, and messaging the conversation. In this conversation, Stacey Hall, a best-selling author, discusses the importance of building relationships in sales and the differences in selling to men and women. She also talks about the rise of influencers and the inspiration behind her latest book.
Takeaways
- True sales can only be done person to person and require a point of alignment between the buyer and the seller.
- Comfort zones play a role in sales and should be considered when selling a product or service.
- Understanding the audience and their problems is crucial in sales.
- Messaging the conversation to meet the needs and interests of the audience is essential.
- Selling tactics can be applied to various industries and involve getting in alignment with oneself, aligning what is being sold with one's comfort zone, understanding the audience, and messaging the conversation. Building relationships is crucial in sales and can lead to more successful outcomes.
- There are differences in how men and women approach sales, with women often valuing collaboration and relationship-building more.
- Stacey Hall's latest book, 'Selling From Your Comfort Zone,' was divinely inspired and focuses on the importance of getting back to your comfort zone in sales.
- Stacey recommends books by Sam Horn for improving communication and interpersonal relationships.
Stacey Hall is a Sales Success Strategist. She has coached thousands of business owners and sales professionals to create more sales, satisfaction, and success with her ground-breaking "Go For YES"
program. She is a 5x global bestselling author, a TEDx presenter, and award-winning social media marketing expert.
To get in touch with Stacey Hall, visit her website at staceyanahall.com.
Book Recommendations:
- Her 5th #1 book is 'Selling from Your Comfort Zone: The Power of Alignment Marketing' (BK Publishers, July 26, 2022).
- While she has many favorite authors and podcasts, she contributes and reads the anthologies published by PowerfulWomenToday.com.
- Regarding Podcasts, she has too many favorites to list.