If New Englanders can drink iced coffee year ‘round, then they definitely can eat Ice Cream year ‘round too!
Our guest this week, Will Collura, introduces us to Theatre Creamery, a locally owned and operated Classic Style Ice Cream Facility in Downtown Maynard.
We discuss what it’s like to open a new business during a Global Pandemic and how Theatre Creamery has persevered through their greatest challenges. Will shares with us the unconventional ways COVID-19 helped them build their brand and introduce new customers. As we discuss the importance of Referral and Word-of-Mouth Marketing, we discover that having a strong Customer Service ethic is what creates loyal customers.
One of the most important takeaways from this conversation is that there is always room for improvement. Even when you have the “best days” in your business, there is always an opportunity to grow. Will also reminds us that when you thoroughly enjoy what you do, you never really feel like you’re working.
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Connect with Mark Condon
About Boston’s Best of MetroWest
“Highlighting successful business in the MetroWest area of Massachusetts.”
Go behind the scenes with financial planner, Mark Condon, as he asks industry leading experts in the MetroWest area of Massachusetts to talk about their businesses.
Through each episode, Mark will find out what sets these different businesses apart from their competition and how they rose above the inevitable challenges they faced along the way to their ultimate success.
