This week, I am talking with Will Nitze, CEO and Founder of IQ Bar. Unlike other protein bars, IQ Bars follow virtually every diet under the sun. By utilizing plant protein as its main source of energy, this benefits both body and brain health.
But what led to creating this crash-free energy, next-to-no-sugar or carb protein bar? While studying Neuroscience at Harvard, Will discovered his love for Psychology. Having a deeper understanding of how the brain functions, Will set out to create a healthy alternative that strengthens both productivity and wellbeing.
As we discuss the early stages of IQ Bar, Will shares his number one piece of advice for new business owners. According to Will, Information Gathering should be your main priority. Setting your ego aside and asking the "stupid" questions will kickstart your success. Will also shares how social media is changing the brick and mortar industry and why it's important to establish a strong online following. We also discuss the importance of creating your own success by leveraging opportunities.
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About Boston’s Best:
“Highlighting successful businesses in and around Boston, MA.”
Go behind the scenes with financial planner, Mark Condon, as he asks industry-leading experts to talk about their businesses throughout the state of Massachusetts.
Through each episode, Mark finds what sets these different businesses apart from their competition and how they rose above the inevitable challenges they faced along the way to their ultimate success.
