Joel and Maxine, the owners of Plow in San Francisco, have been known for years as the place to eat in San Francisco for brunch. I talk with them today about how to navigate the waters of owning a restaurant in San Francisco during a pandemic and how difficult that task actually is. How do we make breakfast actually taste good while maintaining the quality and consistency one needs to survive in this brutal industry? Stay tuned for more breakfast updates throughout the rest of the month.