The Famine Irish in Cleveland were quick to heed the anti-drink message being popularized in Ireland and America by Fr. Theobald Mathew. The "Apostle of Temperance" visited Cleveland in 1851, and thousands of Fr. Mathew's countrymen "took the pledge" to refrain from alcohol. "Cold Water Men" they were called, the followers of Fr. Mathew. The "Fr. Mathew Total Abstinence Society" was first mentioned as marching in a Cleveland St. Patrick's Day Parade in 1854. As parishes for Irish congregations grew in number, Temperance Societies proliferated and assumed a larger part in Parade planning and marching. The Cold Water Men were as proud of their heritage as the Hibernian Guards--and both strove to prove that they belonged in their new home.