Jim Steeg is the former Senior Vice President of Special Events for the National Football League. In his 26 years with the NFL, Jim was responsible for overseeing the Super Bowl, the Prow Bowl and the Draft from 1979 to 2004. In this interview, we discuss Jim’s journey within the NFL and how he transformed the Super Bowl from being just a championship game into a media and fan phenomenon that has become the largest sporting event in America.
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