In this episode, we will talk to Carina and Farah. Both founders chose Shanghai to be their favorite place to live long before they actually met each other. After becoming friends they decided quickly to build their own company and to shake up the skincare market in Asia and globally. Their company NUDE by Korea is dedicated to producing eco-friendly skincare products with natural and organic ingredients.
Tune in for a very insightful conversation. Not only did we talk about NUDE by Korea, its business model, their marketing approach, but also about Carina and Farah's personal story as entrepreneurs, the community of social entrepreneurs in Shanghai, as well as the sustainability movement in China, and Chinese consumers openness towards new sustainable products.
We hope this episode provides you with valuable insights. If you have particular topics that you would like to see covered in the coming episodes or have any other feedback, feel free to contact us.
References and mentions:
NUDE by Korea: https://nudebykorea.com
Wechat official page: NUDEcare
Instagram: instagram.com/nudebykorea
Carina's LinkedIn: linkedin.com/in/carina-schaefer-610b7353/
Farah's LinkedIn: linkedin.com/in/farah-lopez-del-aguila-b0155768/
Till's Linkedin: linkedin.com/in/tillammelburg/
GINN Linkedin: linkedin.com/company/german-innovators/
