Childhood friends Liz Cook and Gigi Kitei of @freereignstyle share the story of launching a business in the pandemic.
The mission of their company is to create ultra-comfortable wardrobe essentials that celebrate a woman’s natural beauty, fit her active lifestyle and make her every day better. In this episode, we talk about their product, The Everyday Tank, the process to create it, marketing that helped them, e-commerce, the benefit of kickstarter campaigns, sustainability as a priority, the future of their business, and more.
