Description

In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.

Chris’s Linkedin: https://www.linkedin.com/in/cphunter99/

Reddit Threads

• https://old.reddit.com/r/adops/comments/gwwvop/mediamath_is_to_explore_its_strategic_options
• https://old.reddit.com/r/adops/comments/gvsov7/eli5_are_header_bidding_ads_contextually_relevant/
• https://old.reddit.com/r/adops/comments/guooqe/should_i_destroy_dfp_ad_slots_in_lifecycle_method/
• https://old.reddit.com/r/adops/comments/ghrlbu/best_setup/
• https://old.reddit.com/r/adops/comments/gj3hru/should_i_be_concerned_or_just_bad_targeting/

Podcast Website: https://anchor.fm/freestar



Learn more about Freestar

• Email: podcast@freestar.com
• Website: http://freestar.com/

A #PublisherFirst Production