Description

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Customer-focused research

This month, we focus on research — but specifically research that’s aimed at your customers, delivering the sort of insight they would try to glean by running experiments and analysis using their own data. In particular, we dive into two different case studies drawn from the recent topics explored by the Klaviyo data science team. You’ll hear about:

• Why customer-focused research can be some of your highest-impact work
• Whether or not to use emojis when you’re sending out an email
• How to react when you encounter surprising results in your research

“It was startling. It was the type of number that when you see it, you think: oh, what did I do wrong?”

- Mike Galli

See the full writeup, including links to the blog posts we mention, in the show notes on Medium.